NOVEE SECURITY Project – Designed by Nofar Eli Natal
NOVEE SECURITY offices in the Midtown Tel Aviv complex were designed as an advanced, technological and precise work environment, reflecting the brand’s values: innovation, security and control over the smallest details. The design emphasizes the creation of functional and clean spaces, alongside a material and design presence that adds depth and character to the office space.
The office spaces required a solution that combines high-quality acoustics with a sharp and modern design language, one that supports intensive daily work without sacrificing meticulous visibility.
The project selected acoustic wall coverings from ECOPET, made of recycled polyester (PET) from ECOPET, in the application of tiles with custom cuts and grooves.
The cladding creates an effective acoustic envelope alongside a clear design statement: plays of light and shadow, geometric texture and visual rhythm that enrich the space without overloading it.
The decorative grooves allow for precise formal expression in accordance with the office’s design concept, while maintaining a clean, technological and contemporary appearance. The cladding integrates as an integral part of the interior architecture – not as a complementary element, but as a central component of the design.
The choice of PET allowed for complete design freedom, adapting the groove and cut patterns to the overall concept alongside an extremely durable material, suitable for intensive use in an office environment. The fact that the material is made of recycled fibers adds a layer of environmental thinking, which naturally integrates with a contemporary approach to office design.
The result is an advanced work environment that combines smart acoustics, innovative materials, and a precise design language – one that supports NOVEE SECURITY’s daily activities and strengthens the brand identity in the heart of Tel Aviv.


















